Woe Is The National Collegiate Athletic Association

They are all after the NCAA.

The cozy world of college sports where everyone has an opportunity to make money except the stars of the show, the so-called “student-athletes” is coming to an end. In California, beginning in 2023, student-athletes will be able to sell their images for marketing purposes and make some money off of their faces. That thought has troubled the National Collegiate Athletic Association and its perfect world of amateurism could be crumbling. What could be coming may be worse though. Federal legislation that would allow every student-athlete to sell their faces for money. A bill introduced in the House of Representatives last March by North Carolina Republican Mark Walker has gotten new life after California lawmakers passed the Fair Pay To Play Act and it was signed into law by Governor Gavin Newsom.

Walker’s bill, the Student-Athlete Equity Act,would amend the definition of a “qualified amateur sports organization” in the tax code to remove the restriction on student-athletes using or being compensated for use of their name, image and likeness. It is designed to force the NCAA to change the current business model. The lead cosponsor of the bill is Louisiana Democrat Cedric Richmond who told the NCAA. “Student-athletes deserve the right to protect their name, image, and likeness that amateur sports organizations, such as the NCAA, currently restrict. These athletes generate enough revenue to pay for state-of-the-art athletic facilities, massive coaching salaries, and even contribute to the endowment at their respective colleges and universities.” That is not what the President of the NCAA Dr. Mark Emmert wants to hear.  The NCAA boss is worried that the student-athletes could become employees and that’s a problem. The NCAA’s existence for the past six decades has been based on the notion that student-athletes are not employees, rather volunteers with scholarships, and can be denied pay and health benefits.