It is an added promotion.
Remember when American-based sports organizations such as the National Football League considered legalized sports gambling strictly taboo? It seems like a long time ago when the NFL decided to stop Delaware from implementing a sportsbook. And it was eight years ago when New Jersey voters said yes to sports gambling only to have the NFL fight the voters in court. That all ended about 18 months ago when the Supreme Court of the United States sided with New Jersey and opened up the floodgates for sports gambling. States have authorized sportsbooks and sports owners and leagues have found gambling partners. Money is all around. But gambling is not going to be limited to casinos, in fact in Tennessee there are no casinos but the state has sports betting. All you need is a Wi-Fi hookup. The leagues now want make it easy for a gambler attending a game or a golf tournament to bet on the action. Washington’s Ted Leonsis who owns the local National Basketball Association and National Hockey League franchises will have in-arena gambling soon. The Professional Golf Association is working with IMG Arena to have some form of betting apparatus at the various PGA courses so that spectators can put some money down on the event.
League commissioners will tell you now betting is good because it engages people to show more interest in sports. The PGA was not so sure of legalized sports gambling until it figured out there was money to be made. In February, the PGA Tour updated sponsorship rules concerning gambling. All of a sudden, the PGA allowed official marketing partnerships and title sponsorships with companies in the daily fantasy sports-related category. Betting stations could be set up at venues in Chicago for the Cubs, the White Sox, the Bears, the Fire, the Bulls and the Blackhawks. Money talks.