There was some big business of sports news made this last week as the WNBA expanded their already successful relationship by crafting a new multi-year partnership deal with FanDuel. The goal of the partnership is to enhance the fans experience at WNBA games league-wide.
This weekend showcased just how the partnership works for both sides. After a successful launch last season (FanDuel had 2.2 million entries in WNBA contests), WNBA contests are now live on FanDuel.
This year, in addition to its traditional daily fantasy contests, FanDuel will introduce single-game contests – so now every WNBA game will have a daily fantasy component. Fans can enter WNBA contests by going to www.fanduel.com/WNBA.
This new partnership with the WNBA will revolutionize the fantasy sports experience. Highlights of the deal include:
- FanDuel will continue to serve as the “official one-day fantasy partner” of the WNBA
- FanDuel will have the right to stream select future WNBA games
- FanDuel will incorporate WNBA game highlights throughout its platforms
The goal of the WNBA is creating partnerships to enhance their brand while at the same time expanding their reach. The deal with FanDuel is in line with the way the league does business.
The WNBA will become the blueprint for the ultimate fantasy sports experience. By the 2019 WNBA season, FanDuel users will be able to pick, follow, and watch their WNBA fantasy teams, all in one integrated experience via the FanDuel app or website. In addition, users can experience premium WNBA content, such as nightly highlight packages, and win exclusive WNBA experiences, all on the FanDuel platform.
FanDuel is proud to partner with the WNBA, who is once again a leader in providing sports fans with new and innovative ways to consume their content.
The revamped WNBA partnership is another exciting step in FanDuel’s roadmap for the future. Spurred by FanDuel’s new leadership team, including a new CEO and new CMO, the company has seen real growth in 2018.