Nothing good is happening for the business.
What happens to a business when its worse problem may not be COVID-19? The National Football League has a Washington problem and rebranded the franchise may not be the biggest woe. The Washington Post on Thursday reported that 15 women claimed they were sexually harassed and verbally abused by team employees. Owner Dan Snyder’s team has hired a law firm to investigate the complaints and at least three of the business’s employees have been fired or retired. The team put out an obligatory statement. “While we do not speak to specific employee situations publicly, when new allegations of conduct are brought forward that are contrary to these policies, we address them promptly.” There is very little the NFL can do at this point other than conduct its own investigation, wait for Snyder’s law firm to announce or tell its findings to Snyder and take another public hit. Recently the franchise fired its director of pro personnel Alex Santos and the assistant director of pro personnel Richard Mann without public explanation. The team’s play by play announcer Larry Michael suddenly retired. Two other former team employees were named in the Washington Post report.
It has been a difficult couple of weeks for Snyder and his business. Snyder’s football partner Fred Smith, the CEO of Federal Express, said his company would not continue its naming rights agreement with the team unless Snyder changed the franchise’s name. Snyder dropped the name after spending years saying he would never rebrand the team. Money talks. Snyder possibly knew that the allegations were going to be made public and got in front of the story and decided to change the name of his business. NFL Commissioner Roger Goodell cannot sanction the franchise as Snyder is entitled to due process. It was a bad week for Snyder and it could get worse.