Will they still remember the game in a few weeks?
Big Game time. The Los Angeles Rams versus New England. But does the game matter to people? Sure the two teams from the owner’s box down to the equipment people care. The local radio announcers care. Local fans care. Maybe some of the Boston and LA sports writers will care. But the Super Bowl is an event. It is the opening day of the new advertising campaigns for certain companies who have paid CBS millions of dollars for advertising time. It could be a significant day in the careers of the various performers from the National Anthem to the Half Time Show. Pizza places generally have their best financial day of the year. It’s a good day for beer companies as it is one of the biggest beer consumption days of the year. CBS will get the year’s highest rated TV show and a leg up on the TV industry’s all important February sweeps month. Local station’s advertising rates are based on how many viewers watched that station’s programming during the sweeps. CBS affiliates will get a huge bump in the February 2019 race. There will be claims that Atlanta will get hundreds of millions of dollars of economic impact.
The United States Government considers the Super Bowl a SEAR 1 event. There are 40 agencies involved in making sure the event is secure. There is no word on how much it costs taxpayers to provide security. The FBI, the Secret Service, FEMA, the George Bureau of Investigation, the Georgia State Patrol, the Georgia World Congress Center Authority Police, the Georgia Emergency Management Agency, the Fulton County Sheriff’s Office, the Atlanta Fire Rescue and the Grady EMS are part of the security team. Atlanta officers have been working 12 hour shifts since January 26 and that will continue until February 5. The game seems secondary.