Rebuilding Jaguars Avoid Talk About Winning

Jaguars secondary new logoJACKSONVILLE, Fla. (AP) — No doubt, the Jacksonville Jaguars want to win.

They just don’t want to focus on it, talk about it or really even think about it.

So you won’t hear general manager Dave Caldwell, coach Gus Bradley or many of their players mention that ultimate goal. Instead, the main theme is getting better. It’s the motto Bradley brought with him from Seattle and one he hopes will narrow each player’s focus during a possible lengthy rebuild.

Bradley says “if we can get a guy to get to his highest level, then we win. That’s how we define winning.”

The Jaguars are coming off the worst season in franchise history, a 2-14 debacle that got GM Gene Smith and coach Mike Mularkey fired and started the third overhaul in five seasons.

Source: Associated Press