NFL Owners Look For Reasons For Less Interest In The Product

Money Talks.




The National Football League owners meeting should be interesting for those who have been looking at the diminishing interest in the league narrative. There seems to be some information that indicates that players protesting during the national anthem has hurt the league in terms of television viewership. But looking inside the numbers, if a survey by a Wall Street bank the UBS Securities Evidence Lab of 2000 people is to be believed, only 40 percent of those surveyed or 800 people followed the NFL.  About 400 people are watching less football because of Colin Kaepernick and other protestors. In a 2017 poll, only 32 percent of those who answered said the protesters were causing them to tune out.  Twenty percent claimed they were less interested in football and some of those who lost interest in the NFL claimed off field arrests were to blame. That is why TV ratings fell. Oddly enough, the football industry’s biggest problem head injuries and lasting effects were not cited.

The same survey came up with another answer that people tend to ignore. Streaming and following the NFL online is up and continues to grow. But another study by Lotame had some mixed news for the NFL. In the 18 through 24 year old demographic, it appears those people have less interest in the NFL. People between 45 and 54 years of age have the most emotional investment, followed by those between 55 and 64 and those 65 years old and older. People between 35 and 44 years of age, and people between 25 and 34 years of age are less involved in the NFL.  Younger fans born in the 1990s are not bothered by the national anthem protests, older fans are not happy with it. Despite all of the problems, the NFL is getting more TV and video money from Verizon and FOX. Money talks. Surveys don’t.

Credit: Adam Hunger-AP