College Sports, It’s A Cut Throat Business

Money, money!



The college football season is done and now college sports’ other money making operation swings into view, men’s basketball, leading up to the NCAA Men’s College Basketball Tournament which starts in March. While sports fans and customers look to the very near future, the people who run the industry, television executives and school presidents and chancellors are looking at making conferences stronger or putting more schools into the college football playoff system and in the end, it is all about maximizing revenues not competition. To that end, there is talk going around that some conferences may want to add schools for money making opportunities. Right now, the future of the American Athletic Conference is at the center of the discussion. Will the AAC remain intact and get a new deal from Disney’s ESPN or another suitor or will the conference splinter with schools being poached by other conferences? The AAC governing body is considering asking its 13 member schools for a grant of the rights agreement for TV negotiations which would keep the conference together. AAC schools would get more TV money but not be able to leave the conference.

Leaving the conference for another grouping might be the only way that the Central Florida University football program could get into the college football championship games picture. There are other AAC schools that could be attractive to the so-called power five college sports conferences. Schools in larger and mid-sized TV markets. Memphis, Cincinnati, Houston and Tampa’s South Florida. The United States Naval Academy is part of the AAC football set up. Wichita State is part of the basketball grouping. The AAC is about ready to have exclusive talks with Disney about a new TV deal but needs a commitment from AAC members which means the school presidents and chancellors who want to remain in the conference. College sports is a professional business.


Clemson rolls timde to win title AP-Photo