Nike Knows Their Market And New Polls Prove It

Nike just does it as their new campaign is a hit

Recently when Nike made the choice to partner with NFL outcast Colin Kaepernick it got the attention of one of the quarterback’s biggest critics. President Donald Trump was quick to tweet out “What was Nike thinking?

You can question many things about Nike CEO Phil Knight but never question his understanding of his ability to know who buys his shoes. The ads feature’s the former NFL quarterback saying. “Believe in something. Even if it means sacrificing everything,” Kaepernick says in the ad campaign.

Knight knew that putting his money on Kaepernick, who has been a political lightning rod because of his kneeling during the national anthem in protest of the ongoing inner city violence was not a gamble with his consumers.

A Quinnipiac University National Poll released yesterday proves Nike has plenty of support from those people that year in and year out buy his shoes. Here is what the poll has to say inside the cross tabs.

Men, 67 – 30 percent, and women, 67 – 31 percent, are almost identical in their support for the right to protest, the independent Quinnipiac University National Poll finds. Black, white and Hispanic voters all support the right to take a knee.

Republican voters do not support the right to protest 60 – 39 percent, the only listed party, gender, education, age or racial group opposed to this right.

American voters are divided 47 – 47 percent on whether they approve of NFL players kneeling in protest during the National Anthem. Men disapprove 50 – 43 percent, as women approve 51 – 43 percent. White voters disapprove 53 – 41 percent, while black voters approve of taking a knee 77 – 14 percent. Hispanic voters are divided 48 – 48 percent.

Independent voters also are divided as 46 percent approve of taking a knee and 47 percent disapprove. Republicans disapprove 89 – 7 percent and Democrats approve 79 – 14 percent.

American voters approve 49 – 37 percent of Nike’s decision to include Colin Kaepernick in its “Just Do It” ad campaign. There is a wide age gap as voters 18 to 34 years old approve 67 – 21 percent, while voters over 65 years old disapprove by a narrow 46 – 39 percent.

“Take a knee. It’s your right, American voters tell NFL players. But many voters who agree with the right to protest, disagree with the actual protests,” said Tim Malloy, assistant director of the Quinnipiac University Poll.

“But as for putting Colin Kaepernick’s name alongside the Nike swoosh, voters say, ‘Just do it.'”

From September 6 – 9, Quinnipiac University surveyed 1,038 voters nationwide, with a margin of error of +/- 3.7 percentage points, including design effect. Live interviewers call landlines and cell phones.

The Quinnipiac University Poll, directed by Douglas Schwartz, Ph.D., conducts nationwide public opinion surveys, and statewide polls in Pennsylvania, New York, New Jersey, Connecticut, Florida, Ohio, Virginia, Iowa, Colorado and Texas as a public service and for research.