Dynamic Pricing System Or Gouging?

The Seattle Mariners management seemed to practice price gouging.


The people who bring you sports events, whether it is the backers of the Olympics, World Cup, or owners in baseball, football, basketball, hockey or soccer, always try to push that the product, which is a game, is fan friendly and that the fan is all important. Of course, that is all nonsense. Last weekend, the Seattle Mariners ownership saw an opportunity to practice a form of price gouging which under most circumstances is illegal. The Toronto Blue Jays baseball team was in town and apparently Seattle management did not want to turn the Seattle stadium into a Toronto home game. So, to dissuade the Blue Jays fans from buying tickets and turn the stadium into Toronto-Northwest Pacific US, the team hiked ticket prices by more than 100 percent in certain sections of the stadium.  But in sports, team owners get away with price gouging by calling it something else and it is perfectly legal. The Mariners ownership uses something called dynamic pricing system which is a sports ticket selling gadget.

The prices rise or fall on a regular basis and in real time and depend on factors such as opposing team, rivalries, standings, star players, day of the week and supply and demand. In Seattle’s case, the justification that the team wanted to keep Toronto fans away but in doing so, the team could sell tickets to those from Western Canada who really wanted to see Canada’s only Major League Baseball at hefty prices and make a bunch of money off of the Blue Jays backers from British Columbia, Alberta and Saskatchewan. A home team can set prices in advance for games or depend on the dynamic pricing system. If an average person wants to see a game and wants to spend less, the chances are the average guy is not going to see a glamour team. Fans accept being gouged.