November Baseball Makes Cents For MLB’s Partner–Fox

Baseball and November, a perfect match? The 2016 World Series has extending into November and there is one sure thing about the Cleveland Indians-Chicago Cubs match up. It will have a positive impact for Major League Baseball’s American broadcast partner, Rupert Murdoch’s over-the-air FOX syndication arm.

There probably are some older Baseball traditionalists who are up in arms that this year’s World Series extended into November. But there is a good reason Major League Baseball is playing this showcase event so late in the baseball calendar. It is called the November sweeps, and based on ratings local affiliates can gauge how much they can charge for prime time programming down the road. The overall Cleveland-Chicago Cubs viewership is not going to be at an all high, those days are long gone and the interest in baseball, the game and TV product has waned but it will be enough for FOX to claim at least three winning nights and if the series has six or seven games, and the network can making real money. , FOX will be able to claim as many as three winning nights which is big during the 28 days of the sweeps period. That might be more than enough for FOX to adjust ad prices upwards for other programming such as The Simpsons. Major League Baseball isn’t the only sports league that plays in a sweeps month, the biggest TV show of them all, the National Football League’s Super Bowl takes place during February’s sweeps. That game used to be held in January but the promise of blockbuster ratings is why networks bod on the NFL package.

Major League Baseball is a big, big business and it is giving a partner some help in paying the bills by playing late October and early November games in TV’s championship season.



November Baseball. A long series between the Indians and Cubs is good for FOX.