grasping for straws?
The football industry from the youth level to the National Football League is under the microscope because of concussions that seem to lead to eventual permanent brain damage in a good number of players as they age. The National Football League denies there is a link between concussions and permanent brain damage. The NCAA follows the same line of thinking. But football people know that parents are somewhat more aware of the dangers of their children taking repeated blows to the head. Some researchers have concluded minor blows to the head may inflict more damage than a major hit to the head. But the National Football Foundation is taking a different approach that it hopes will sway parents who are unsure they want to give their permission for their children to play tackle football. The NFF which has a permanent “Football Matters” campaign has added some new elements designed to win over parents.
The NFF is not even addressing the concussion issue. Instead the NFF is using the old football turns boys into men adage. The campaign will highlight the many benefits that football brings to communities, schools, families, and individuals and the opportunities it provides young men who play the game. Steve Hatchell who is the President and CEO of the NFF seems to be pleading with parents to let the children put the helmet and pads on. “Football unites people. Think of the communities across the country that come together on Friday nights in the fall to cheer on their hometown team. Think of the people from different backgrounds who seem to have nothing in common, yet discover that they share a devotion for their favorite team. Football gives them a common bond. There is so much good in this game.” The football industry is worried, if parents say no football for their children, it disrupts the players’ pipeline and could ruin the industry.