NHL launches “The Next Golden Era is Now” creative campaign

New Golden Era for NHL? The National Hockey League (NHL) today opens its 2025-26 season with a new chapter of its “The Next Golden Era is Now” creative campaign, developed in collaboration with longtime agency partner Highdive. This season’s campaign showcases top NHL players through the lens of contemporary trends and cultural conversations—from working from … Continue reading NHL launches “The Next Golden Era is Now” creative campaign