RG rebrands as Research Ground to reflect data-driven mission

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PHOENIX, ARIZONA - MAY 15: A Phoenix Suns fan uses his phone during the fourth quarter in Game Seven of the 2022 NBA Playoffs Western Conference Semifinals between the Dallas Mavericks and the Phoenix Suns at Footprint Center on May 15, 2022 in Phoenix, Arizona. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christian Petersen/Getty Images)

RG.org today announced its rebranding to Research Ground. The new name highlights what we do best: report facts, break exclusives, and explain the sports and gaming markets with clear, data-based work.

Between 2024 and 2025, we established relationships with leading media organizations that recognized us as a reliable partner, expanded into a network of more than 50 journalists worldwide, earned mentions in major publications, and launched joint research initiatives with outlets including The Hockey News and Sports Illustrated.

We take pride in being a trusted source of unique and verified information. We are not chasing clickbait – instead, we want to have our own recognizable identity, and the new name reflects this goal in the best way.

“We want our name to reflect who we are,” said Paruyr Shahbazyan, founder of Research Ground. “Everything we do starts with data and source material. Our aim is simple: to inform people, cut through the noise, and earn their trust. As a team, we chose ‘Research Ground’ because it suits us – it feels honest and right. We will keep publishing exclusives and analysis that begin with the facts.”

The new identity also clarifies our editorial approach: a trusted place to find insights, fresh exclusives, and in-depth analysis of the sports and gaming markets. With direct connections to athletes, teams, reliable sources, and betting commissions, we can share information others don’t have – especially important when much online content is AI-made or copied. We confirm details and clearly indicate their sources so readers know what is reliable.

For more information about the rebranding, please contact our PR team at pr@rg.org.
Source: RG.org